AI engine guide · Microsoft

Getting found by Microsoft Copilot

Copilot is grounded in Bing's index and built into Windows, Edge and Microsoft 365 — the tools many corporate buyers use every day. Getting indexed by Bing quickly and correctly also helps with other assistants that draw on Bing.

Microsoft Copilot at a glance

OwnerMicrosoft
How it finds sourcesBing search index, crawled by bingbot
Fast discoveryIndexNow lets you notify Bing the moment a page is published or changed
Share of B2B AI referralsAbout 4% of measurable B2B AI referrals, March–April 2026
How we monitorManual checks in Copilot each quarter with the fixed prompt set

Our live data

Microsoft Copilot is not yet part of the published index. It will be added from the October 2026 edition.

What buyers ask it

> Find cosmetic contract manufacturers with ISO 22716 in Guangdong.
> Which suppliers make PCR airless bottles?

What a beauty supplier should do for Microsoft Copilot

  1. Verify the site in Bing Webmaster Tools and submit the sitemap.
  2. Enable IndexNow — BeautyGEO sites ship with an IndexNow key file.
  3. Fix Bing crawl errors; Bing is less forgiving of slow or script-heavy pages.
  4. Keep your LinkedIn company page consistent with your site — it is where B2B buyers check suppliers.

Frequently asked questions

Is Bing still relevant?
Yes. Beyond Bing search itself, its index underpins Copilot and has been widely reported as a source for ChatGPT's web answers.
What is IndexNow?
An open protocol that lets a site notify search engines instantly about new or changed URLs. Bing and several others support it.
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